Dr. Scholl's Custom Fit Orthotic Center Interactive Kiosk
Originally created in 2005, this iconic display revolutionized product selection at retail. The Dr. Scholl’s Custom Fit Orthotic Center Kiosk measures a shopper’s foot arch and pressure, and provides a customized product recommendation. Now in its third rendition, the newest version of the display features an “add-on” illuminated header that enhances existing kiosks. View our Case Study to see how the Dr. Scholl’s Kiosk has evolved over the years.
- Prior to the launch of the Dr. Scholl’s Kiosk, consumers were only able to obtain custom orthotics through a foot specialist. The Kiosk provided an economical alternative to a costly, custom-molded orthotic from a podiatrist’s office.
Design Research & Strategy
- The design for the Kiosk was cultivated through a series of tests, focus groups, and ergonomic studies. From a basic foam core model, the Kiosk has evolved into a user-friendly machine that re-defines point-of-purchase displays.
- Shoppers are engaged with a personalized experience from the moment they step onto the Dr. Scholl’s Kiosk. A responsive user interface, step-by-step instructions, and customized foot graphs keep shoppers involved throughout the product recommendation process, which takes about two minutes. In the end, the shopper is provided with a tailored suggestion for a custom fit orthotic product, which is merchandised directly on the display.
- The Kiosk serves dual purposes for retailers. First, it provides retailers with the ability to recommend products, without the need for a knowledgeable sales associate. Secondly, products are merchandised directly on the display, offering an all-in-one solution to immediately close sales.