Exploring new and expanded innovations launched by retailers and designed to capture the attention and interest of shoppers. While these innovations vary in approach and execution, the end result of attracting new and repeat business stays the same.
Air Wick required an innovative in-store trial solution for the launch of the new Life Scents line. Unlike other home fragrances, Life Scents is the first constantly changing fragrance, featuring a 3-dimensional scent technology.
Featured Case Study
The sun care category is highly competitive and often overwhelming for shoppers. Many consumers do not follow — or understand — the recommended application guidelines for sun care products.