As we enter into a new year, we examine what it's like to be a shopper in a rapidly-advancing technological age, with a summarized glossary of key terms to know.
Air Wick required an innovative in-store trial solution for the launch of the new Life Scents line. Unlike other home fragrances, Life Scents is the first constantly changing fragrance, featuring a 3-dimensional scent technology.
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The sun care category is highly competitive and often overwhelming for shoppers. Many consumers do not follow — or understand — the recommended application guidelines for sun care products.