The summer season is finally here and cookouts and beach days aren’t the only things we’re looking forward to. There are some great summer movies in the lineup this year and that’s big news for the Point of Purchase industry.
Air Wick required an innovative in-store trial solution for the launch of the new Life Scents line. Unlike other home fragrances, Life Scents is the first constantly changing fragrance, featuring a 3-dimensional scent technology.
Featured Case Study
The sun care category is highly competitive and often overwhelming for shoppers. Many consumers do not follow — or understand — the recommended application guidelines for sun care products.