The winter holidays are undeniably the most important time of year for retailers – often accounting for more than 30% of annual sales. We’ve identified five trends that will shape the 2015 winter holiday shopping season.
Air Wick required an innovative in-store trial solution for the launch of the new Life Scents line. Unlike other home fragrances, Life Scents is the first constantly changing fragrance, featuring a 3-dimensional scent technology.
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The sun care category is highly competitive and often overwhelming for shoppers. Many consumers do not follow — or understand — the recommended application guidelines for sun care products.